To launch the Orbit Baby O2 hybrid stroller, Daley PR brought together influencers and their families to truly experience the brilliance of the product’s design and performance. Fifteen families, including Oh Joy!, Mommas Gone City, Cara Loren, Amy Updike (@FitAmySuzanne), Inspired By This, and Red Tricycle joined Orbit Baby, and celebrity fitness trainer Harley Pasternak, for a weekend of #HealthyFamilyFun at the beautiful Terranea resort in Southern California. Daley PR brought in additional product sponsors including: New Balance, Fitbit, LifeFactory, Plum Organics, Belabumbum, Petunia Pickle Bottom, June & January, and more to make the weekend a memorable one. Participants shared the weekend and raved about the new O2 stroller on their blogs and social media channels. To captalize on the buzz after the event, sponsors participated in a consumer giveaway as well.